When we heard a rumour that British downhill rider Gee Atherton had posed naked for a women's mag we couldn't quite believe our ears.
But, sure enough, the 2008 world champion is now in the buff for all to see, in the latest issue of Cosmo.
We'll have the full story in the Christmas issue of MBUK (out December 16) but we thought we'd give you a sneak preview now...
It's all in aid of raising awareness for the sterling work of prostate and testicular cancer charity Everyman.
Gee appears in the December issue of Cosmopolitan, which is in the shops now.