This new long, broad multi-position saddle is designed specifically for those riders who are wanting to go the distance. The thing you immediately notice about it is the flat topped nose section. It will become memorable, either because you think 'blimey that's nice and supportive, not like those nasty thin seats' or because it'll feel like you've got a nappy under your shorts.
To be honest that's the decider right there, but the long centre means it's ideal for riders who like to adjust their fore and aft position without leaving the saddle. Otherwise the back end is comfortably mid width, with a useful upsweep to keep you centred when grinding up long climbs. Extended Kevlar shoulder panels stop you slipping around as well as protecting the back end from abrasion. Watch they don't get left too full of grit though, as from past experience the sandpaper result will ruin shorts in a few hours riding.
The same applies to the embroidered logo. Long rails give lots of scope for way back or way forward positioning (particularly useful with in-line seat post clamps) and it's priced well enough to be worth a good look if the shape sounds like it'll work for you.