The Croix de Fer (Iron Cross) was a sell-out success when it was launched in 2008, and it's back for 2010 with new graphics and a chromoly rather than carbon fork.
This do-it-all cyclo-cross bike looks like it'll be as at home on the morning commute as in the rough stuff, with a revised Reynolds 725 frame, Shimano cable disc brakes, 35c Continental Speed King 'cross tyres and nine-speed Shimano Tiagra drivetrain.
The new frame has slimmer seatstays – which, added to the chromo fork, should help reduce road buzz and add comfort – and rack eyelets, and it's topped off with Genesis's new own-brand stem, bar, seatpost and saddle. The production bike will come with brown bar tape rather than white.
Distributors Madison say they've taken it along on cross-country rides and outpaced their mates on mountain bikes, so it'll be interesting to see what it can do. With a pricetag of £999.99 it sneaks inside the vital Cycle to Work price bracket. Look out for a review in Cycling Plus magazine soon.