SRAM Corporation are a bicycle components manufacturer founded in 1987. SRAM is an acronym containing the names of its founders, Scott, Ray, and Sam (where Ray is the middle name of company CEO Stan Day). SRAM are best known for their transmission components, in particular their grip-shift system which has recently been revamped.
SRAM has purchased a number of companies in order to offer a full set of components to the industry and to the public. As a result SRAM acts as the parent company to the following brands within their line-up: Rockshox, Truvativ, Sachs, Avid, Quarq and Zipp.