Take the bike and switch over a decent frame then...

Yeah at 750 £ it's the value of the ultegra gruppo pretty much...

plus shimano R500 wheels

however if you buy one and swap the frame it stops being a bargain, because the cost of a decent frame on top of the 750 gets you into the spend category of a ribble sportive, planet x SL or boardman pro..... then you start looking at the finishing kit...

if you like the look of it, buy one and use it as it is

invest £150 more, and you can get a top brand full carbon frame + forks, with a campag group + fulcrum wheels, and save yourself the agro of having to mix it with the caps and tats in lidl....

I might suggest one buys one of these and also buy a tiagra tripple specced bike from a well-know manufacturer also for £700-£900 (Pick one where the frame is shared with higher specced models), and then swap the parts around, giving you a 'nice' bike and a winter bike for £1500-£1600. I suggest C'dale CAAD 9 tiagra triple / giant defy aluminium / trek 1.2...

No doubt the bike is specially assembled and tuned by the spotty 15 yr old trainee manager.

I reckon you would need to add the price of a proper predelivery inspection to the price unless you had the tools and experience to do it yourself.

Rather have a Focus Bike from Wiggle than onbe from Lidl

It weighs less than 9 kg, and for Aluminium framed bike it meets the unofficial weight requirement for a road bike. If you want a sub 8 kg weight then I suggest you look for a carbon or titanium frame

Secondly, it is equipped with Shimano Ultegra of which we know what to expect.

I was lucky to pick, up a Fuji all carbon ultegra/Dura Ace bike on Ebay for silly money a few yrs ago. If I didn't have that bike I would definitely go for this Lidl bike.

Moreover riding a brand called Stratos costing less than an entry level Specialized or Bianchi would come across as the ultimate anti-establishment symbol.

If you have the money and want to enjoy what is promising to be a great summer, go there and get this bike and ride it as it is and forget about the so-called experts here.

Why just london ? I'd give it a go if it was sold here in bristol, better spec'd that anything else for the price

Since when does shopping at Lidl make you anti-establishment?

A lot of cycle snobbery without everyone being aware of how the bike rides/handles.

Give your heads a shake, people.

19.5lb for an Ultegra equipped road bike. What is it made of? Tube or rod!?

;-)

Its not snobbery, its common sense - there is no point buying it just because its got Ultegra. If the frame is sh*t and it handles like a dog, then that is a waste of money. You are not going to benefit from having a decent groupset on a bike like that.

Much better off buying a 105 specced Focus or a second-hand bike.

Apart from that - it looks horrible!!! (does that make me a snob too)

By the way, that is an old version of Ultegra too. (now I'm a geek as well as a snob) :-)

I think I would prefer to buy a bike from a bike shop at the end of the day. Lidl have not got the power of Tesco, but the supermarkets will price the small/specialist activity shops out of business if we are not careful. It is all well and good having a competitive pricing policy, but a small town/chain shop cannot compete with the profit margin the supermarkets can sacrifice, by selling in bulk. It might not make sense now, but supermarkets don't run themselves as a charity. Once they have the monoply, do people think they will share the goodwill with their customers? If you were a newcomer to cycling, after reading some of these comments...Join a club, or just ride on your own and avoid the personalities...Yeah, I know which I would do. Made up my mind from previous experience, this just kind of reaffirms it. Enjoy your club runs...probably disparaging the families out on their Hawks Cycle Bikes. Charming.

Wow!! Talk aout snobbery!

I agree with you Toshmund - go to a bike shop because you will get much better advice and after sales expertise. £749 is still a fair amount of money and you can get a much better package than this. Don't be swayed by the groupset - because all it means is that the rest of the bike is cheap.

By the way though, don't be put off joining a club. Most clubs are run by enthusiastic cyclists of all levels and in my experience, no one judges you by the bike you ride. Joining a club will improve your cycling and fitness.