New mobile app to help cyclists shop in London

Pocket High Street puts 150 independent bike retailers on your phone

A new mobile app is hoping to help cyclists in London with their shopping. Pocket High Street will connect riders with 150 independent bike shops strewn across the capital – around 75 percent of those in the city.

By offering a click-and-collect service and a large database of more than 25,000 products and services – with more to be added – the app hopes to help cyclists find local stockists close to them in London.

Available on iPhone and iPad, with an Android version in the works, the app has been in development for a year, and has been put together with input from hundreds of cyclists.

New bikes, vintage frames, accessories, components, clothing and more can all be found on the app.

The app lets you locate your local bike shop, browse its stock, buy anything listed within 14 days and set favourites. Planned features (that are currently in development) include alerts when an item on your wishlist drops in price and integration with Strava.

Alex Schlagman, CEO of Pocket High Street said: “The biggest retailers on the high street all offer a click and collect service which often accounts for more than 50 percent of their total online sales. Until [Pocket High Street's release], our independent bike retailers haven’t had access to the technology or scale to offer this service competitively.

"We built a single platform and our network of independent retail stores is already bigger than Evans, Cycle Surgery and Halfords combined in Central London. The London cycling community has clubbed together and evened the playing field.”

Pocket High Street is available to download from iTunes now.

BikeRadar has downloaded the app and is impressed by this cycling-specific shopping tool. Don't forget to check out our other suggested best cycling apps too.

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