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Chip \'oyler
Joined: 03 Nov 2008
Posts: 664
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 Posted Sat Nov 7, 2009 9:22 pm |
| shouldbeinbed wrote: | | NWLondoner wrote: | | Also that fit bird in the Corsa ads is cute. |
Aye, but do youreally want to go there when she's been gang banged by puppets? |
No but I'd watch
'The idiots are winning' |
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dmclite
Joined: 14 Dec 2008
Posts: 1438
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hopper1
Joined: 16 Aug 2008
Posts: 1090
Location: Norfolk coast.
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dmclite
Joined: 14 Dec 2008
Posts: 1438
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hopper1
Joined: 16 Aug 2008
Posts: 1090
Location: Norfolk coast.
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sonicred007
Joined: 29 Apr 2006
Posts: 1055
Location: Leyton
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Posted Sun Nov 8, 2009 12:45 am |
I understand the brand awareness and to talk about them is to do some of the job, but with brand value being so important too much damaging talk is not good for the brand
As an existing t-mobile customer it grates me when I see the collective karoake style flash mob ads
I think anything that tries to advertise the shared experience - be part of this brand experience idea... I think LG are so far off the mark with their free spirit concept ads at the mo - it's a TV, not an alternative life and I need a pretty ordinary life bringing in money to afford the LG product
Love Apple - nothing to do with their advertising and everything to do with my perception/experience of the product I use every since 97
Whereas Audi is an odd one to like given I've never owned a car - that brand awareness has captured me
Knowing I'm susceptible doesnt make me anymore immune... Condor vs Raliegh.... could be spec for spec the same bike but I'd choose Condor... and that's brand power
My bike http://www.flickr.com/photos/68463844@N00/234032885/
Leyton Rocks |
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dmclite
Joined: 14 Dec 2008
Posts: 1438
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Posted Sun Nov 8, 2009 5:49 am |
Reminded me, the Advert where all the crowd are singing in Trafalgar square, and SURPRISE ! Pink is in the crowd and starts singing. Also hate the big tall fella singing Bonnie Tyler. Irrational hatred but it's there.
FCN 1
I don't mean to brag, I don't mean to boast but I'm intercontinental when I eat french toast. |
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sonicred007
Joined: 29 Apr 2006
Posts: 1055
Location: Leyton
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Posted Sun Nov 8, 2009 10:58 am |
| dmclite wrote: | | Reminded me, the Advert where all the crowd are singing in Trafalgar square, and SURPRISE ! Pink is in the crowd and starts singing. Also hate the big tall fella singing Bonnie Tyler. Irrational hatred but it's there. |
What annoys me is that as a t-mobile customer I'm meant to be represented by this and feel nothing but irrational hatred towards the brains behind this muck
My bike http://www.flickr.com/photos/68463844@N00/234032885/
Leyton Rocks |
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mfin
Joined: 11 Jul 2007
Posts: 538
Location: on t'internet
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Posted Sun Nov 8, 2009 5:59 pm |
Think a fair few people seem to think by default that some of these adverts work just cos 'people talk about them' and all the subliminal stuff is a dark art that's being carefully exercised upon us... I don't buy that at all for the bulk of TV advertising.
In the same way that some people write 'music by numbers' for effect, I mean, take a band like Coldplay or Keane, they both seem to try to write emotive music which is close in flavour to some of the music I like but I have an allergic reaction to both of those bands for their 'by numbers' approach to it. Loads of people in advertising are unoriginal and the test as to whether it sells is not so easy to prove as it is will something simple like record sales.
Same with advertising, there's original stuff that's 'out there', styled stuff such as Apple which sort of does everything quite well IMO which seems to work well for its target market but a lot of stuff is simply churned out rubbish, stuff that thinks its funny but it isn't, and whether we remember it or not then its not the be all and end all. Adverts do get some people's backs up enough for them to not want anything to do with the products or services on offer, maybe its a few of us but it does work like that as well.
SYSTEM TOOLTIP:
You can put a crap sentence here that might help you give the
impression to others that you've got an interesting personality. |
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Chip \'oyler
Joined: 03 Nov 2008
Posts: 664
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Posted Sun Nov 8, 2009 6:03 pm |
| mfin wrote: | Think a fair few people seem to think by default that some of these adverts work cos people talk about them and all the subliminal stuff is a dark art that's being carefully exercised upon us... I don't buy that at all for the bulk of TV advertising.
In the same way that some people write 'music by numbers' for effect, I mean, take a band like Coldplay or Keane, they both seem to try to write emotive music which is close in flavour to some of the music I like but I have an allergic reaction to both of those bands for their 'by numbers' approach to it.
Same with advertising, there's original stuff that's 'out there', styled stuff such as Apple which sort of does everything quite well IMO which seems to work well for its target market but a lot of stuff is simply churned out rubbish, stuff that thinks its funny but it isn't, and whether we remember it or not then its not the be all and end all. Adverts do get some people's backs up enough for them to not want anything to do with the products or services on offer, maybe its a few of us but it does work like that as well. |
If you don't believe the 'subliminal stuff' then have a read of 'Buyology: Truth and Lies About Why We Buy' by Martin Lindstrom
'The idiots are winning' |
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mfin
Joined: 11 Jul 2007
Posts: 538
Location: on t'internet
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Posted Sun Nov 8, 2009 6:10 pm |
| Chip \'oyler wrote: | | mfin wrote: | Think a fair few people seem to think by default that some of these adverts work cos people talk about them and all the subliminal stuff is a dark art that's being carefully exercised upon us... I don't buy that at all for the bulk of TV advertising.
In the same way that some people write 'music by numbers' for effect, I mean, take a band like Coldplay or Keane, they both seem to try to write emotive music which is close in flavour to some of the music I like but I have an allergic reaction to both of those bands for their 'by numbers' approach to it.
Same with advertising, there's original stuff that's 'out there', styled stuff such as Apple which sort of does everything quite well IMO which seems to work well for its target market but a lot of stuff is simply churned out rubbish, stuff that thinks its funny but it isn't, and whether we remember it or not then its not the be all and end all. Adverts do get some people's backs up enough for them to not want anything to do with the products or services on offer, maybe its a few of us but it does work like that as well. |
If you don't believe the 'subliminal stuff' then have a read of 'Buyology: Truth and Lies About Why We Buy' by Martin Lindstrom |
Nope... and you might have read me wrong or maybe I explained a little badly, I know subliminal stuff works but that is not how a lot of adverts are created. They're driven by varying 'creative ideas' ...if you had a list of effects you wanted to have on people you wouldn't sit round a table, study it as a science and then think... what we need then is a fat opera singer singing a really overly catchy but annoying song...
What's the demographic for car insurance? anyone that drives a car yeah? and what's the %% that likes that advert or thinks that company is serious or any better than any other at saving them money? Yes, I remember their name but I also instantly remember a few others. That's all.
(Maybe more importantly I knew their name BEFORE they did the advert that now makes me not want anything to do with them)
SYSTEM TOOLTIP:
You can put a crap sentence here that might help you give the
impression to others that you've got an interesting personality. |
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johnfinch
Joined: 07 Oct 2008
Posts: 1088
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Posted Sun Nov 8, 2009 6:25 pm |
| sonicred007 wrote: |
I think anything that tries to advertise the shared experience - be part of this brand experience idea... I think LG are so far off the mark with their free spirit concept ads at the mo - it's a TV, not an alternative life and I need a pretty ordinary life bringing in money to afford the LG product
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+1. I hate the idea that we should live our lives through brands. We will end up a nation full of personality-less goldfish people.
A few months ago House of Fraser were handing out leaflets in my town publicising their "brand event" i.e. sale. Call me old fashioned but I would call concerts, exhibitions, contests an event, not a f**king sale.
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Pross
Joined: 10 Sep 2009
Posts: 652
Location: South Wales
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Posted Mon Nov 9, 2009 2:57 pm |
| mfin wrote: | | scwxx77 wrote: | There was one being shown last night where a guy started to pull a rat out of his mouth by the tail. Don't know what it was about because the channel got changed every time it came on. I'm sure it's a very effective advert though.  |
Think thats a warning info thing about buying drugs online or something... as in you might think you know what you're getting but they might have rat poison in them.
Either that or it was a McDonalds advert. |
Class  You've reminded me of another one I hate in the process - the MD's advert with the stupid poem, that goes off on my TV straight away!
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Pross
Joined: 10 Sep 2009
Posts: 652
Location: South Wales
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Posted Mon Nov 9, 2009 2:59 pm |
| Chip \'oyler wrote: | | Cressers wrote: | And have you noticed how many programme trailers now have a logo of some kind on them?
Do They really think that people are so suggestable? Sadly the answer must be yes. |
The answer IS yes
Whether you're all thinking that you're being rational about advertising - research suggests that you haven't got any control over it. |
That must be the same research that says 8 out of 10 cats prefer Whiskers and that the pro retamin B4 means Pantene makes my hair nice and shiny. Obviously completely fabricated........Oh b***ocks! 
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Chip \'oyler
Joined: 03 Nov 2008
Posts: 664
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Pross
Joined: 10 Sep 2009
Posts: 652
Location: South Wales
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Posted Mon Nov 9, 2009 3:58 pm |
Sorry - my attempt at sarcasm!  I don't doubt for a minute that it works. Thanks to those blokes in 70's running gear and droopy moustaches there's only one directory enquiry service I can ever remember when I need an urgent phone number (local takeaway in a far away town etc.)
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mfin
Joined: 11 Jul 2007
Posts: 538
Location: on t'internet
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shouldbeinbed
Joined: 16 Sep 2009
Posts: 271
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Posted Thu Nov 12, 2009 9:56 pm |
The Go to my PC one where the smarmy git forgets his computer and then moans at the pigeons for forgetting his heyboard.
I'd be pecking his eyes out.
FCN 7 & 9 |
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stev68
Joined: 08 Oct 2008
Posts: 77
Location: somewhere in time
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iain_j
Joined: 25 Jul 2008
Posts: 1040
Location: Liverpool
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Posted Thu Nov 12, 2009 10:54 pm |
Any advert with a crap over-dramatic animation. Listerine with its whirlwind blasting away inside your mouth. The heartburn/indigestion relief stuff with the pink NY-style fireman in your stomach. This lady needs our help and fast... what a feeling! SHUT UP!
And any expensive fragrance adverts. Why do they always just consist of saying its name twice in a patronising manner.
2003 Giant OCR 4 (FCN 3, sometimes 5)
2007 Claud Butler Dalesman (FCN 5, sometimes 7)
My routes ~ My photos |
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