ddraver wrote:Brian Moore (of all people) made a good tweet about this along the lines of there are 8 monthly magazines for women with a readership of 20 million (or 20 mags with 8 million..?) Why not start there?
Aren’t most women’s magazines (perhaps not all, I don’t know what the likes of Cosmopolitan might have in it nowadays) orientated more to the female equivalent of the male ‘pipe and slippers’ type?
Although having said that, I’d be surprised if the magazines didn’t sometimes occasionally have articles recommending sport-type activities to prevent overweight, osteoporosis, etc - but more likely power-walking a couple of years ago, and zumba nowadays, nothing as 'extreme' as cycling.
Maybe if just the local papers covered women’s races it would help – I went to watch a women’s race Wigan-way a couple of years ago, but the local press had neither an advance article or a subsequent report. It could have taken place at the North Pole.
The recent women’s Route de France was extremely well covered in the local French press, both before (which resulted in good crowds along the route too) and after. The different stage towns also made a fuss and an occasion of it (smaller festivity versions of what goes on when the TdF visits a town), which I imagine also helps interest and acceptance.
It’s not just a matter of sudden national magazine or TV coverage, but the local press, local council, local tourist agency, all need to regard any women’s cycling event as something worth covering and advertising.