ebay's new logo

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mfin
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ebay's new logo

Postby mfin » Tue Oct 16, 2012 02:27 am

Well, eBay... looks like someone with no idea about type at all has done their new logo then, unless they bought the logo for £1.50 buy-it-now with free PnP, that would explain it also.

(amazed how bad it is for a company that hardly ever have the opportunity to change something like that).
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team47b
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Re: ebay's new logo

Postby team47b » Tue Oct 16, 2012 08:18 am

As a designer I know that the result is the answer to the brief. Guessing the brief said, less character, safer, calmer.

They want to be seen as a large safe corporate shop, no longer wanting to be seen as a slightly dodgy fun auction house.

They have succeeded in producing a bland/me too statement, ideal solution, they don't want to look edgy or interesting.

Purely as a piece of design, the solution is clearly done by someone who knows about design and has answered the brief perfectly and produced one element of their corporate identity that says we are yet another faceless large corporation who don't want you to get any real idea of what we are really like, ie it's a facade.

(personally I think the lack of kerning adds unnecessary tension)
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Cleat Eastwood
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Re: ebay's new logo

Postby Cleat Eastwood » Tue Oct 16, 2012 09:34 am

team47b wrote:
(personally I think the lack of kerning adds unnecessary tension)


Enough about your sex life - what do you think of the logo. :lol:
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mfin
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Re: ebay's new logo

Postby mfin » Tue Oct 16, 2012 09:35 am

team47b wrote:As a designer I know that the result is the answer to the brief. Guessing the brief said, less character, safer, calmer.

They want to be seen as a large safe corporate shop, no longer wanting to be seen as a slightly dodgy fun auction house.

They have succeeded in producing a bland/me too statement, ideal solution, they don't want to look edgy or interesting.

Purely as a piece of design, the solution is clearly done by someone who knows about design and has answered the brief perfectly and produced one element of their corporate identity that says we are yet another faceless large corporation who don't want you to get any real idea of what we are really like, ie it's a facade.

(personally I think the lack of kerning adds unnecessary tension)


As a designer myself too of 20 years, I understand what you are saying completely, but whereas I think you're right on 'what was trying to be achieved' I disagree that they've achieved it really.

I think the logo is really poor.

I'm not saying Im right and you're wrong, as everything is down to taste, but I honestly think its bad.
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Monkeypump
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Re: ebay's new logo

Postby Monkeypump » Tue Oct 16, 2012 11:26 am

I'm not a designer, but I'd be very disappointed if I had paid one to come up with that.

It doesn't say 'safe, corporate entity' to me, it just looks like 4 of the the letters from Sesame Street (i.e. "Today's show was brought to you by the letter 'e'"). The lack of kerning just looks amateurish.

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team47b
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Re: ebay's new logo

Postby team47b » Tue Oct 16, 2012 13:21 pm

mfin wrote:
team47b wrote:As a designer I know that the result is the answer to the brief. Guessing the brief said, less character, safer, calmer.

They want to be seen as a large safe corporate shop, no longer wanting to be seen as a slightly dodgy fun auction house.

They have succeeded in producing a bland/me too statement, ideal solution, they don't want to look edgy or interesting.

Purely as a piece of design, the solution is clearly done by someone who knows about design and has answered the brief perfectly and produced one element of their corporate identity that says we are yet another faceless large corporation who don't want you to get any real idea of what we are really like, ie it's a facade.

(personally I think the lack of kerning adds unnecessary tension)


As a designer myself too of 20 years, I understand what you are saying completely, but whereas I think you're right on 'what was trying to be achieved' I disagree that they've achieved it really.

I think the logo is really poor.

I'm not saying Im right and you're wrong, as everything is down to taste, but I honestly think its bad.


If we are talking taste then I agree with you it's bad.

It is far too pedestrian. And from a personal taste perspective I would avoid trying to make any kind of statement using Univers 55 :shock:
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Peat
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Re: ebay's new logo

Postby Peat » Tue Oct 16, 2012 13:46 pm

Its the way everything is going, and its so bloody easy!

Hello Mr.Halford. Oh, a rebrand you say? You want to communicate that your an adult company and not just for trevs you say? No problem:

Image

That'll be £50,000, thanks.

The last ebay one was a bit 'comic sans' for my liking, but at least a very identifiable brand.

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GiantMike
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Re: ebay's new logo

Postby GiantMike » Tue Oct 16, 2012 15:28 pm

They originally asked me to redisign it and I came up with

eBaY

which I think says 'grown up retail outlet' meets 'rip-off fees' in an ironic stylee
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metronome
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Re: ebay's new logo

Postby metronome » Tue Oct 16, 2012 17:14 pm

Ebay's been going to the dogs for years... Every day they endeavour to make their UI less userfriendly.

You can't blame a designer for the logo though. As designers yourselves you can imagine how many comitees will have added their 2p's untill one pulled rank and insisted that mouse-monkey massacre the kerning.

Not many places you can buy 9m of front door draft tape for £3 shipped, though.
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JGSI
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Re: ebay's new logo

Postby JGSI » Wed Oct 17, 2012 05:23 am

metronome wrote:Ebay's been going to the dogs for years... Every day they endeavour to make their UI less userfriendly.

You can't blame a designer for the logo though. As designers yourselves you can imagine how many comitees will have added their 2p's untill one pulled rank and insisted that mouse-monkey massacre the kerning.

Not many places you can buy 9m of front door draft tape for £3 shipped, though.


Not many places have front doors 9m wide either....................

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team47b
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Re: ebay's new logo

Postby team47b » Wed Oct 17, 2012 07:28 am

...think were gonna need a bigger door
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giant man
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Re: ebay's new logo

Postby giant man » Wed Oct 17, 2012 07:37 am

as a designer also, I think it could have been better imo. never mind 'met the brief', it's just plain unimaginative.
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Re: ebay's new logo

Postby Gizmo_ » Wed Oct 17, 2012 08:28 am

Seeing as none of you know in detail what "the brief" was, it's somewhat presumptuous to know whether it was met or not?

It does appear it was to be more 'professional', and FWIW I think it's much nicer than the previous pseudo-comic one.

I've been waiting for Yahoo! to drop their stupid font for years.
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team47b
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Re: ebay's new logo

Postby team47b » Wed Oct 17, 2012 13:21 pm

The company that worked on the new branding explained the brief here

http://www.lippincott.com/work/ebay/

warning - for non designers it will appear that they don't actually say anything :D
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pb21
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Re: ebay's new logo

Postby pb21 » Wed Oct 17, 2012 15:58 pm

team47b wrote:The company that worked on the new branding explained the brief here

http://www.lippincott.com/work/ebay/

warning - for non designers it will appear that they don't actually say anything :D


Surely some of that/all of it has to get into Private Eye’s ‘Pseuds Corner’?!

We synthesized research and led workshops with executives, employees and agencies to more clearly identify the strategy and articulate the brand’s story and personality

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mfin
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Re: ebay's new logo

Postby mfin » Wed Oct 17, 2012 18:18 pm

team47b wrote:The company that worked on the new branding explained the brief here

http://www.lippincott.com/work/ebay/

warning - for non designers it will appear that they don't actually say anything :D


Standard kind of speak you'd expect to show what they considered... but in the end the logo is still poor.

I still cant believe how poor it is... when its presented on small tiles of modern phone apps/os's etc it will look so spindley at small sizes it will have no impact to your eye and your eye will be drawn to other logos in interfaces.

I could go on about it, but my opinion is that for a company so so big and an e company at that, one of the biggest brands out there on the net... it. is. sh1t.
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declan1
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Re: ebay's new logo

Postby declan1 » Wed Oct 17, 2012 18:55 pm

In my opinion it looks less professional than it did before. I like minimalistic stuff, but they really haven't got the idea with this....

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I have no idea what's going on here.

satnavsteve
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Re: ebay's new logo

Postby satnavsteve » Wed Oct 17, 2012 19:51 pm

So sick of companies using lower case letters. Now I'm no language expert (evidently), but shouldn't proper nouns have capital letters?

willhub
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Re: ebay's new logo

Postby willhub » Wed Oct 17, 2012 22:55 pm

They should have came to me, I'd have offered them a bargain price of £700 for my logo.

Image

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mfin
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Re: ebay's new logo

Postby mfin » Wed Oct 17, 2012 23:21 pm

That's quite cheap seeing as it probably took you ages and it was your best effort Will ;)
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