Trek post Armstrong

General bike chat that does not fit elsewhere
GGBiker
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Trek post Armstrong

Postby GGBiker » Mon Dec 24, 2012 22:54 pm

Any opinions on where Trek will go post Armstrong?

His name was so tightly associated with the Madone models (named after one of his favourite climbs no less) that it will be hard to shake. He must have generated massive sales for them, will most of that evaporate? Obviously the bikes are still highly regarded machines but is that enough in today's market?

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elderone
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Re: Trek post Armstrong

Postby elderone » Mon Dec 24, 2012 22:58 pm

Dont know about trek but lance is moving in with captainlip for some man love.
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declan1
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Re: Trek post Armstrong

Postby declan1 » Mon Dec 24, 2012 23:10 pm

elderone wrote:Dont know about trek but lance is moving in with captainlip for some man love.


Indeed.

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I have no idea what's going on here.

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Mikey41
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Re: Trek post Armstrong

Postby Mikey41 » Tue Dec 25, 2012 12:33 pm

GGBiker wrote:Any opinions on where Trek will go post Armstrong?

His name was so tightly associated with the Madone models (named after one of his favourite climbs no less) that it will be hard to shake. He must have generated massive sales for them, will most of that evaporate? Obviously the bikes are still highly regarded machines but is that enough in today's market?

As soon as they stop using his name and image on their marketing, and the whole thing drops out of the news, you'll be amazed how quickly he will be forgotten by 90% of people.

Trek won't lose much
Last edited by Mikey41 on Tue Dec 25, 2012 12:37 pm, edited 1 time in total.
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ALIHISGREAT
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Re: Trek post Armstrong

Postby ALIHISGREAT » Tue Dec 25, 2012 12:36 pm

I don't think it will make much of a difference... trek is still the same slightly bland brand - although by most accounts (especially captainlip's) they are excellent bikes.

Loretta Damage
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Re: Trek post Armstrong

Postby Loretta Damage » Tue Dec 25, 2012 13:25 pm

Bought a Trek Madone 3.5 this year, any association with Armstrong didn't even cross my mind and even if it had I would have still gone for the make/model that I did; I'd just spent 6 months researching/deliberating so by the time I came to parting with my cash I wasn't going to be swayed. Excellent bike, although I will be upgrading the wheels in the Spring.

GGBiker
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Re: Trek post Armstrong

Postby GGBiker » Tue Dec 25, 2012 21:32 pm

ALIHISGREAT wrote:I don't think it will make much of a difference... trek is still the same slightly bland brand - although by most accounts (especially captainlip's) they are excellent bikes.


Agree they are bland, tick all the boxes except the one that says "are you excited by the prospect of riding this bike?"

Wish them no ill will but I wonder how their share of the road bike market changed during the Armstrong glory days? Perhaps they won't be much affected and will retain most of any market share gained.

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Gizmodo
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Re: Trek post Armstrong

Postby Gizmodo » Wed Dec 26, 2012 16:59 pm

Loretta Damage wrote:Bought a Trek Madone 3.5 this year, any association with Armstrong didn't even cross my mind and even if it had I would have still gone for the make/model that I did; I'd just spent 6 months researching/deliberating so by the time I came to parting with my cash I wasn't going to be swayed. Excellent bike, although I will be upgrading the wheels in the Spring.

+1

When I first read the thread title I thought it was a newspaper headline about a dismembered ex cyclist being found at a Royal Mail sorting office. :D

SmoggySteve
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Re: Trek post Armstrong

Postby SmoggySteve » Wed Dec 26, 2012 20:28 pm

Even if you erase Armstrong from the record books, there are Alberto Contadors two titles won on Treks, And his Giro d'Italia oh wait.........

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ShutUpLegs
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Re: Trek post Armstrong

Postby ShutUpLegs » Wed Dec 26, 2012 21:30 pm

Loretta Damage wrote:Bought a Trek Madone 3.5 this year, any association with Armstrong didn't even cross my mind and even if it had I would have still gone for the make/model that I did; I'd just spent 6 months researching/deliberating so by the time I came to parting with my cash I wasn't going to be swayed. Excellent bike, although I will be upgrading the wheels in the Spring.


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Camus
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Re: Trek post Armstrong

Postby Camus » Thu Dec 27, 2012 14:21 pm

Loretta Damage wrote:Bought a Trek Madone 3.5 this year, any association with Armstrong didn't even cross my mind and even if it had I would have still gone for the make/model that I did; I'd just spent 6 months researching/deliberating so by the time I came to parting with my cash I wasn't going to be swayed. Excellent bike, although I will be upgrading the wheels in the Spring.


I purchased a new bike a few months ago and have to say I did think about Armstrong and riding 'his brand' when looking at Trek Madones. Went with Specialized in the end but that was what I was always going to get, so I can't say that the Armstrong association swung it one way or the other. I do like the look of Trek bikes however.

Ultimately, I'm sure the loss in sales/ubiquity of brand in being associated with Armstrong will be quickly rectified by their marketing/development teams by pushing current pro team / riders using their bikes, Radioshack-Nissan-Trek have both Schlecks, Cancellara, Voigt on Trek bike; the Lance factor will soon largely be a non-issue as Mikey41 said.


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