Bikes from US company Blue Competition Cycles are now available in the UK thanks to a deal with Multisport Distribution Limited.
The range includes road, time trial, cyclo-cross and mountain bikes. The frames are made in Asia but everything else – design, engineering, sales, marketing and assembly – is done at Blue's headquarters in Norcross, Georgia.
The company's aim is to produce reasonably priced high-performance bikes. Founded five years ago, they are now the official bike sponsors of USA Triathlon. To mark their arrival in the UK, they are offering a free wind tunnel aero fit to anyone who buys a Triad time trial bike.
Blue's global marketing manager Chance Regina said: "Our entry into the UK market is very exciting for the development of our organisation. By partnering with Multisport Distribution we are able to continue the delivery of innovative promotions – such as the free wind tunnel aero fit – to compliment our new range of bikes planned for 2010, ensuring we deliver the full Blue experience to the UK market."
The full range of products can be viewed at www.rideblue.com and will available from specialist retailers in the UK from late August. For details, call Multisport Distribution on 01908 686860 or email firstname.lastname@example.org.