Brooklyn Cruisers: style at a decent price - Interbike 2012

Grant Petersen of Rivendell and Bridgeston fame is company advisor

Ryan Zagata launched Brooklyn Cruisers last year on grit and hope, but without huge aspirations. After his bikes made it into the pages of New York's glossy fashion magazines, however, things picked up - quickly.

"We launched with a direct-sale model," Zagata said. "But we blew through the first container. People love the look of the bike, but they want to test it first. So we are now expanding into bike shops,"

Brooklyn Cruisers product offerings are straightforward: the men's Driggs model comes in 52 and 59cm sizes in 3- and 7-speed options for $579 and $749, respectively. The women's Willow comes in 49 and 55cm sizes with the same gearing and price options.

In April, Zagata took his bikes to the hip New Amsterdam city bike show in New York City, where he connected with Grant Petersen, the founder of Rivendell Bicycle Works and the former marketing director of Bridgestone Cycle. The pair hit it off, and Petersen is now on Brooklyn's board of advisors, Zagata said.

Style and simplicity are what company founder ryan zagata is after : style and simplicity are what company founder ryan zagata is after
Style and simplicity, in steel, leather and wood

"Grant's whole thing is geometry, and he likes what we're doing," Zagata said. Petersen is also well known for his disregard of trends and his focus on old-school quality and simplicity.

Brooklyn Cruisers has exactly one accessory - a wooden crate, something Petersen could appreciate.

The bike build is straightforward: steel frame (with a double top tube on the men's model), Shimano Nexus internal hub/coaster brake, leather saddle (with a vaguely Brooks look), leather grips, cream-colored Kenda tires, a sturdy two-legged kickstand and hand brakes (in addition to the coaster brakes).

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team, Trek Boone 5, Specialized S-Works Tarmac SL4, Marinoni fixed gear, Santa Cruz Roadster TT bike
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA
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