Hope were showing off their new Eternity seatpost at this year's Core Bike trade show, along with an integrated stem/top crown for triple clamp forks and some 2010 clothing.
Here's the lowdown on the latest kit from the Lancashire-based engineers. Check out the thumbnail gallery for more pictures.
This inline post is available in 27.2, 30.9 and 31.6mm diameters and should hit shop shelves on 1 March. With tapered, side-closing clamps to hold the saddle rails, it's a similar design to Bontrager's widely-used post.
RRP is £70, and unlike most Hope kit it's only available in black. The company say coloured saddle clamps will be available later this year, though, along with a layback version of the post for those who like a longer reach.
There are two versions of the new top crown – one for Fox 40s and one for RockShox Boxxers – but, as with most integrated stems on the market, Marzocchi 888 and Manitou Dorado owners will miss out.
RRP is £152, and for that you get a product CNC-machined from 2014 alloy, with titanium bolts and in a choice of six colours. The integrated stem is 50mm long, with a -18° rise and 31.8mm bar clamp.
Hope are bringing out new cross-country, downhill and freeride kits for 2010, plus a range of T-shirts. Prices are TBC, and the design of the gravity shorts has yet to be finalised.
On display at the show was a new Orange 225 downhill bike decked out with green anodised Hope kit. It was put together especially for Hope CEO Ian Weatherill to ride at last year's Fort William enduro.
This colour isn't currently available to the public, and nor is the purple seen on a team cross-country bike at the Hope booth.