Eurobike 2010: New wheels, bars and tyres from Ritchey

Looking to the future and reflecting on the past

Ritchey continue to build on their extensive range of wheels for the 2011 model year, and not just at the ultra-high end, so riders with more modest budgets can get themselves some new kit, too.

Time trialists and triathletes may take interest in the new Apex Carbon 88 road tubular wheels, built with a wind-cheating 88mm-deep profile and Ritchey-branded forged and machined aluminium hubs. Rather than use bargain-basement bearings, Ritchey upgrade to German SKF units along with a six-pawl ratchet system and an alloy freehub body.

Despite the modern look, the rear wheel's so-called 'Trifecta' spoking pattern is decidedly old-school and dates back at least 50 years. Otherwise known as crow's foot lacing, radial and crossed spokes are used in combination on the driveside to lend greater lateral stiffness than crossed spokes alone would typically provide. 

Standard two-cross lacing is used on the non-driveside rear and one-cross is used up front. Sapim stainless steel spokes are featured all around, and the externally located nipples should make for easier maintenance – especially with the glued-on tyres.

Claimed weight for the pair is 1,684g and suggested retail price is US$1,850 including a set of titanium skewers. The Apex Carbon wheels will also be available in 50mm and 38mm depths for $1,500.


Last year's semi-anatomic Curve road bar bend will get a more evolved stablemate called Evo Curve. The new version adds a four-degree rearward sweep up top matched to a slightly longer 83mm reach (though when combined with the sweep, it'll feel the same as the 73mm-reach standard Curve), plus a tight forward bend to maximise grip space on long climbs. Drop is set at 131mm.

Ritchey's latest curve bend features semi-anatomic drops and a relatively short reach:

Ritchey's latest Curve bend features semi-anatomic drops and a relatively short reach

Ritchey will offer four versions of Evo Curve road bars for 2011: the Pro for $89.95; the WCS in bead-blasted black for $109.95; the WCS in Wet Black for $119.95; and the WCS in either Wet White or Wet Red for $129.99.

Riders preferring a more traditional look can instead opt for the new 'Classic' range of road components, all of which are finished in a semi-polished clear anodised silver hue. The Classic collection will include Ritchey's 4-Axis stem, Curve road bar, 10d Flat mountain bike bar and a two-bolt seatpost. Pricing will be the same as on Ritchey's standard black finish bits.

The silver finish on ritchey's aluminium classic line should appeal to riders who seek a more traditional look:

Ritchey's aluminium Classic line should appeal to riders who seek a more traditional look

Mountain bike tyres

Remember the Ritchey Z-Max tyre? We certainly do, and for 2011 Ritchey will debut a new version called Z-Max Grip. Sporting a similar 'Vector Force Analysis' tread pattern to that found on earlier iterations, the latest model subs in a softer durometer rubber compound and taller, more aggressive knobs to better dig into loose ground. 

The matching complement to the new Z-Max Grip is the faster rolling WCS Shield with its tighter and lower-profile central knobs paired with taller shoulder knobs to retain cornering traction. Both tyres will be available with easily convertible tubeless-ready beads for $59.99. Claimed weight for the WCS Shield is 540g (26x2.1in) while the WCS Z-Max Grip's more generous allotment of rubber will creep the weight up to 650g (26x2.0in).

The new ritchey z-max shield (left) is intended for racing and hardpacked conditions with its fast-rolling low-knob design while the new z-max grip features full-height knobs and soft rubber for better traction. wcs versions of both models are tubeless-ready with ust-type beads and standard casings to reduce weight:

The new Z-Max Shield (left) is intended for racing and hardpacked conditions with its fast-rolling low-knob design while the new Z-Max Grip features full-height knobs and soft rubber for better traction

James Huang

Technical Editor, US
James started as a roadie in 1990 with his high school team but switched to dirt in 1994 and has enjoyed both ever since. Anything that comes through his hands is bound to be taken apart, and those hands still sometimes smell like fork oil even though he retired from shop life in 2007. He prefers manual over automatic, fizzy over still, and the right way over the easy way.
  • Discipline: Mountain, road, cyclocross
  • Preferred Terrain: Up in the Colorado high-country where the singletrack is still single, the dirt is still brown, and the aspens are in full bloom. Also, those perfect stretches of pavement where the road snakes across the mountainside like an artist's paintbrush.
  • Beer of Choice: Mexican Coke
  • Location: Boulder, Colorado, USA

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