Gaerne cycling shoes are now available in the UK and Ireland.
Hotlines, who also distribute brands such as Manitou, Hayes and Michelin, have signed an exclusive agreement with the Italian firm.
Gaerne's shoes are made by hand at their factory in Coste di Maser, in the province of Treviso, near Venice.
There are 17 models to choose from, covering road cycling, cross-country mountain biking and freeriding.
Founded in 1962, Gaerne originally specialized in alpine footwear. They then expanded into motorbike boots and cycling shoes.
Their top pro rider is Cadel Evans, the Australian former mountain bike champion who came second in the Tour de France in 2007 and 2008.
A spokesman said: "Gaerne have always sought the collaboration of great champions for R&D, combining know-how and the most advanced technology and materials with the workmanship and tradition of expert craftsmen."