Giro formally debuts New Road line

Semi-casual riding clothing goes on sale in March

After a sneak peek in November, Giro today launched its New Road line of semi-casual performance wear featuring a mix of merino and synthetic fabrics.

For the New Road line, Giro worked with designer Alex Valdman, who most recently developed Levi's collection of cycling-specific clothes called Commuter by Levi's as global menswear designer for the brand.

Hidden pockets on the bib liners

“My goal with Giro New Road was to design clothing that would disappear when you were riding, yet stand out from the crowd when you reached your destination,” said Valdman. “Giro New Road combines premium fabrics and designs with technical performance features, allowing riders to get the most from their ride yet still look stylish when they arrive.”

Giro and Levi's weren't Valdman's only design ventures, of course. He began in college with the bespoke HomeRoom brand, before becoming a consultant for The Gap, Kanye West’s Pastelle and Supreme.

The Giro New Road line uses a lot merino wool for feel and function, but also incorporates some techy elements like bib liners with pockets.

Click through the gallery at the above right for more details.

The off-center zip is becoming quite the trend on cycling jackets: the off-center zip is becoming quite the trend on cycling jackets
Off-center zips are becoming quite the trend

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team, Trek Boone 5, Specialized S-Works Tarmac SL4, Marinoni fixed gear, Santa Cruz Roadster TT bike
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

Related Articles

Back to top