Back in January, BikeRadar learned that Halfords – the UK's biggest automotive, leisure and cycling retailers – were to become official stockists of Pinarello bikes. We've since received full details on the bikes that will be stocked and how Halfords will be showcasing the brand.
The Pinarello range is currently debuting at three stores, in Farnborough, Nuneaton and Chingford. Each of these shops will be staffed with mechanics who have been trained by Pinarello.
Although no customers will be able to get their hands on Pinarello's flagship Dogma or any of the brand's current mountain bikes, Halfords have still secured a good selection, catering for price points between £599.99 and £2,549.99.
The range includes road bikes at various levels, with the FP Uno series being stocked in builds ranging from a £1,399 aluminium model to a carbon version at £1,999.
There's also a choice of singlespeed/fixed gear models, with the retro Catena dropping in at £799.99. The controversially styled Only The Brave urban singlespeed is the same price. A flat bar hybrid is also available – the distinctively swoopy Treviso is £999.
Pinarello's Only The Brave – yep, they mean it
The joint most expensive bike will be the £2,549.99 FP Quattro road model, which shares its price with the ROKH sportive bike. A full carbon FP Dye road bike will also be on sale at £2,349.99. One for the younger riders is Pinarello's FP Zero, yours for £599.99.
Halfords are planning to expand the number of stores these bikes are available in later in 2013.