Nutcase helmets were launched at this month's Cycle Show in London and are now available to buy in the
Advertised using the slogan “I love my brain”, they were created to fill a gap in the market for head protection with good looking, ‘fun’ graphics.
The company says it wants to do for helmets what Swatch did for watches.
Aimed at commuter riders, the helmets cost £40-£45 and there are more than 1,000 designs available worldwide. A ‘Little Nut’ version of the adult-size helmets will be coming soon.
Go to NutCaseHelmets for more info.
What do you make of the Nut Case? If this encourages more people to wear helmets, all the better? Leave a comment in the box below.