Charis feels the bike industry is too male-orientated and that women deserve a better choice of clothing and accessories than that offered by most bike shops.
“I found most bike shops to be quite blokey and the same was true with most internet sites, which I feel puts women off going in and really looking at things,” she told BikeRadar. “I found that most had a smaller [women's] product range and tended to focus solely on clothing rather than offering a good range of accessories as well.
“I wanted to create something for women that offered a wide range of clothing choice, whether you ride on road, off road or simply to work. Not only that but I wanted to have tools, pumps and other accessories as well, making it a one-stop shop for everything bar the bike itself.”
The website features kit from brands like Ana Nichoola, Pearl Izumi, Castelli, Bionicon, Alchemy Goods and Lezyne – everything from winter tights and jerseys to multi tools and handbags made from inner tubes. Anyone who doesn't want to buy online can view the range at DC Cycles in Ulverston, Lancashire. Visit www.izzivelo.com for more information.