Norco Range C 7.1 first look

Norco means business with its new enduro rig

Enduro bikes require a unique skill-set that just a few years ago would have seemed impossible. They need to be pedaled to the top, yet still be able to be flung down seriously hazardous terrain repeatedly.

Well, Norco's been paying attention and has updated its enduro-specific Range line of bikes accordingly.

Rear rubber is a 2.4WT Minion
Rear rubber is a 2.4WT Minion

Owen Pemberton, Norco's senior design engineer, said about the demands of enduro: "...in an enduro event they go through four or five downhill races over a weekend. This is a bike that's going to be ridden hard, and we wanted to make it as reliable and dependable as possible. So we took everything we learned from the Aurum, which is the strongest bike we’d ever made, and employed it on the new Range Carbon.”

Norco Range C 7.1 frame features

  • SmoothCore carbon frame with ArmorLite resin
  • Updated geometry
  • ART rear suspension, 160mm
  • Gravity Tune
  • Trunnion-mount, metric Fox X2 rear shock
  • Enduro Max bearings throughout
  • Gizmo internal cable routing
  • Boost axle spacing front and rear 

Norco Range C 7.1 specs

The 7.1 designation means this is the top model in the Range line up and the parts that hang off the carbon frame live up to it. 

Armed with the enduro standard; a 170mm Fox Factory 36 fork leads the way
Armed with the enduro standard; a 170mm Fox Factory 36 fork leads the way

On the front is a bar-setting Fox Factory 36 with 170mm of travel.

The 27.5in rolling stock consists of legendary DT Swiss 240 hubs tied to Race Face 30mm wide Arc rims, which are wrapped in Maxxis Minion DHF 2.5WT up front and a DHRII 2.4WT out back. 

DT Swiss' legendary 240 hubs provide the spin. The front is Boost 15x110mm
DT Swiss' legendary 240 hubs provide the spin. The front is Boost 15x110mm

SRAM takes care of the stop and go with Guide RSC brakes clamping on 180mm rotors while X01 Eagle spins 12 speeds for the drivetrain. An MRP AMG V2 holds the chain in place and provides some bash resistance.

Race Face takes care of the handling with a 50mm Turbine stem, 800mm wide SixC carbon bars and Love Handle lock-on grips. A RockShox Reverb dropper post topped with an SDG saddle completes the package. 

Norco included a bell! This is the first mountain bike I've seen to include what I consider a necessary item
Norco included a bell! This is the first mountain bike I've seen to include what I consider a necessary item

Norco Range C 7.1 pricing and availability

There are three Range models available in both 27.5in and 29in wheel sizes.

  • Range C 7.1 (on test) / 9.1: £TBC / $7,399
  • Range C 7.2 / 9.2: £TBC / $5,799
  • Range C 7.3 / 9.3: £TBC / $4,199
  • Range C 7.1 / 9.1 framekit: £TBC / $2,899

Here's Norco's 2017 enduro beast, the Range C 7.1
Here's Norco's 2017 enduro beast, the Range C 7.1

Russell Eich

Tech Writer, US
Russell fell head over heels in love with bikes in the '90s, and has been involved in the bike industry ever since. Between wrenching in bike shops, guiding professionally, and writing about bikes, Russell has honed an appreciation for what works, gained knowledge of what doesn't, and can barely contain his enthusiasm for what comes next. His two-wheeled passion continues in the Rocky Mountains high above Boulder, Colorado.
  • Discipline: Mountain, road, cyclocross
  • Preferred Terrain: High altitudes, forgotten singletracks, bike parks, roads without cars
  • Current Bikes: Custom Meriwether steel hardtail, Specialized S-Works Enduro 29, Kona Jake the Snake, Trek 69er, and a bunch more
  • Dream Bike: Yeti SB5c, Intense Tracer 275C, Black Cat custom road
  • Beer of Choice: Gin + Tonic
  • Location: Rollinsville, CO, USA

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