Boardman Bikes launch mountain bike advert in 3D
Boardman Bikes launch mountain bike advert in 3D (Boardman Bikes)
Boardman Bikes have filmed a 3D advert called ‘The Commute’ to promote their mountain bike range.
The clip shows former World Cup downhill Rob Jarman riding
the trails at Cwmcarn,
British television channel Channel 4 recently devoted a week to 3D viewing, when thousands of free 3D glasses were given out to the public and old TV classics were broadcast in 3D. Sky are set to launch a 3DTV channel in 2010.
Chris Boardman said: “We thought it would be cool to be at the vanguard of the latest film revolution. With C4’s 3D week having whetted the national appetite for 3D films we hope it will go viral. As with all great virals, the story delivers a nice little twist at the end.”
There’s a normal version of the film too, in case you haven’t got a pair of 3D specs – watch it on YouTube now.
We reviewed the Boardman Pro full-susser ridden by Rob in the clip – check out the review here:
You can follow BikeRadar on Twitter at twitter.com/bikeradar.
User Comments
There are 19 comments on this post
Showing 1 - 19 of 19 comments
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ma17rin
Posted Tue 24 Nov, 4:46 pm UTC Flag as inappropriate
oh for a commute like that....!
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M.Cole
Posted Tue 24 Nov, 4:50 pm UTC Flag as inappropriate
I know, imagine!
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passout
Posted Tue 24 Nov, 5:33 pm UTC Flag as inappropriate
Nice ad - like the end.
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Schoey00
Posted Tue 24 Nov, 5:43 pm UTC Flag as inappropriate
just about the best job in the world, well thats what i can tell form the commute
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andyxm
Posted Tue 24 Nov, 5:50 pm UTC Flag as inappropriate
Nice, you'd never catch me leaving work at that time though.
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cheehee
Posted Tue 24 Nov, 7:14 pm UTC Flag as inappropriate
And I thought I had a poor sense of direction.........
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Shorty12
Posted Tue 24 Nov, 7:26 pm UTC Flag as inappropriate
Nice commute but who says night night after work to someone :P
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Pauldunk
Posted Tue 24 Nov, 8:22 pm UTC Flag as inappropriate
Can't believe he leaves the bike outside the house and shuts the door by 19.07 the bike would be gone.................;-(
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j-maul
Posted Tue 24 Nov, 8:25 pm UTC Flag as inappropriate
This is not 3D at all, tried watching it with my free channel 4 3D glasses, total pap
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roachbiker
Posted Tue 24 Nov, 10:41 pm UTC Flag as inappropriate
where is the trail he's riding? anyone? looks a good 'un!
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warraxe
Posted Tue 24 Nov, 11:09 pm UTC Flag as inappropriate
It's Cwmcarn. It's in the bike park at the top of the mountain, it's a bit of fun. Nice work, simple and fun.
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mcbazza
Posted Tue 24 Nov, 11:21 pm UTC Flag as inappropriate
same here - Ch4 3D glasses, and it didn't work.
The blue lens was ok. But, the other didn't filter the red, so I saw it with both eyes. Hence, no 3D.
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rapid_uphill
Posted Wed 25 Nov, 8:12 am UTC Flag as inappropriate
mountain bike music is so gay
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M.Cole
Posted Wed 25 Nov, 9:12 am UTC Flag as inappropriate
If it doesn't work for you in 3D your monitor settings need to be adjusted.
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chuckd
Posted Wed 25 Nov, 11:28 am UTC Flag as inappropriate
Adjust your monitor to what though?
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clarkson
Posted Wed 25 Nov, 8:24 pm UTC Flag as inappropriate
to 3d obviously!!
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drewfromrisca
Posted Wed 25 Nov, 10:22 pm UTC Flag as inappropriate
Ah just to think I lived there, then I moved to London
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BlurRider
Posted Wed 25 Nov, 10:42 pm UTC Flag as inappropriate
who leaves a bike outside unlocked ?
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jones1467
Posted Tue 15 Dec, 3:25 pm UTC Flag as inappropriate
Has just inspired me to ride to the pub! Who'd have thought it..keep fit and thrash a couple of bevvy's down your neck!..sorted.. ;o)
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