Mountain Biking UK will become the world’s first augmented reality cycling magazine when their special interactive issue (277) goes on sale today (Thursday 4 May).
At first glance it may look like any normal issue but after partnering with augmented reality specialists Aurasma, the MBUK team have produced an issue that sees cover star Brendan Fairclough magically come to life on the newsstand and show off his dazzling riding style and natural flair right in front of your eyes.
It’s an exciting technological development that adds an extra dimension to the already action packed pages of MBUK, as Editor Danny Walter explains: “There’s only so much we can get across in the words and pictures we put on page when it comes to rider’s skill levels or a product’s capabilities. Augmented Reality throws the door wide open and let’s readers have a direct route to some extra content that showcases this in a very cool and exciting way".
So how does it work? All users need to do is download the free Aurasma Lite app to their iPhone, iPad or Android device, hold it over the corresponding image in the mag and then watch it come to life.
Readers are also treated to a closer look at this month’s Superbike – Dan Atherton’s GT Force LE – as he casually strolls into shot and rides off down his local hills. And the new Santa Cruz Tallboy LTc gets ridden to the limit over a variety of tough trail terrain as the guys explore the virtues of 29in wheels and how they should be ridden.
Mountain Biking UK magazine caters for all mountain bikers, from complete beginners to experienced riders whatever their area of interest and is priced at £4.35. To by a single issue or subscribe to the magazine click here.