Assos put focus on eyewear with new Zegho sunglasses

11 comments
By John Whitney in Bath, UK | Wednesday, Jan 25, 2012 12.05pm

Eyewear is a new string to the bow of Swiss cycle clothing brand Assos and due to their inexperience in the field, they brought on board no fewer than nine specialist companies – including lens makers Carl Zeiss – to help develop the Zegho range.

With all cycling glasses optics are key, and it's here where the new Assos eyewear grabbed our attention. All three models – Noire, Werksmannschaft and Amplify– have huge, visor-like lenses that cover a substantial portion of the face and feature what Assos call Tunnel Vision. 

The lower third of the lens is clear, with a sharp transition to tinted in the upper two-thirds. This means that if you enter a tunnel you can tilt your head upwards and stop your world from going dark. Assos say they've steered clear of polarised lenses, because cutting out reflection can be hazardous in wet conditions, and photochromic lenses, on the basis that they don't change quickly enough to keep up with the rapidly changing environment of road cycling.

Assos amplify: assos amplify

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Assos Amplify

The Zegho range (pronounced 'Zay-go') is available now, via Yellow in the UK. Prices start at £299.99 ($399) for the Amplify, rising to £309.99 ($429) for the Werksmannschaft and £319.99 (US$469) for the Noire. All models are hand made in Italy, one-size-fits-all and offer 100 percent UV protection and water repellence. For more details, check out Assos.com.

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User Comments

There are 11 comments on this post

Showing 1 - 11 of 11 comments

  • Wow, ridiculous.

  • Looks like the 'nine specialist companies' all designed a bit each - without checking with each other first...

  • Quick, tell the dentists to get their platinum cards ready!

  • thank god - I was just thinking there's such a limited choice in massively overpriced vanity sports effect eyewear but Assos have come to the rescue! Bravo Les Suisses!

  • I think that these look pretty cool to be honest and yet nothing and I mean NOTHING would inspire me to pay that much for a pair of sunnies!!!

    This is perhaps a bridge-too-far in terms of exorbitantly priced items that we can live without and that is saying something in our crazy-priced sport...

  • I'm sure they perform well as sunglasses, but they would still be overpriced at half what they are asking. I'm thinking they look ugly, but the pictures might not do them justice, so I'm not sure on that point.

  • Think of how cheap they'll become in the end of year 'sales'!!!!! Bank loans at the ready!!!!

    These come across as a similar range that Oakley are throwing out for the female of the species which in my opinion is purely for shopping around posh suburbs in & using the word 'Oh YAHHH darling' a lot... (In the words of David Cameron / Michael Winner - "Calm down dear" - there's no offence intended, just an observation i've witnessed recently.)

    i.e. these:

    www.oakley.com/women/products/6646/24874

    or these:

    www.oakley.com/women/products/6267/23052

    They have clearly been superbly designed with cycling in the forefront of the minds of the undisclosed 'nine specialist companies' evidently!

  • So, in road cycling, we get really rapid conditions? And that stops photochromic lenses working properly?

    Christ, I must be doing something wrong with mine. Going to slow or something.

  • The only reason for not including photochromic or polarized lenses is that it would push the price up to over £400, which would shrink the target market even lower.

  • wasn't borat wearing these?

  • Ummm, don't you mean Ali G?

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