Bell and Giro offer 25% off helmets with trade-in program

Trade any brand of old helmet for a MIPS-equipped model

Do you have an old helmet in need of replacement? This might be the time to upgrade. From now through the end of October, both Bell and Giro are offering riders the chance to swap their old helmet — regardless of brand — for a new, MIPS-equipped model and receive a 25% discount off the purchase price. 

Regardless of the brand, experts at helmet safety certification institutes recommend that riders replace their helmets at least every five years — even if there’s no visible damage, and even if you’ve never crashed in it, as the EPS foam liner degrades over time. 

The MIPS system consists of a thin plastic inner layer that rotates to dissapate energy from impacts
The MIPS system consists of a thin plastic inner layer that rotates to dissapate energy from impacts

This 25% discount incentivizes an upgrade to a MIPS-equipped model. This offer applies to select 2016 Bell and Giro helmets with the MIPS multi-directional impact protection system, including a number of children's models. 

Riders can upgrade road, mountain, men's, women's and children's models
Riders can upgrade road, mountain, men's, women's and children's models

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