Bianchi teams up with Gucci for new road bike range
Italian firms Bianchi and Gucci have joined forces to create a new range high-end bikes.
Bianchi by Gucci has brought together the talents of the legendary bike manufacturer and world-renowned fashion house to produce two bikes; a touring bike and a single-speed city model.
The matte black 11-speed carbon bike is for urban/off-road use and has a carbon fork and hydraulic disc brakes. It won't come cheap, though - it's listed on Gucci's US website at an eye-watering $14,000. The white single-speed city model is made from hydroformed steel and is listed at a comparitively modest but still steep $6,200. Both feature Gucci’s signature green/red/green stripe on the down tube, with a range of Gucci accessories, including helmet, gloves and water bottle, made to complete the look.
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User Comments
There are 3 comments on this post
Showing 1 - 3 of 3 comments
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thejinji
Posted Wed 7 Dec, 3:50 pm GMT Flag as inappropriate
Expensive things are everywhere and it's the role of such businesses as these to market only to extreme end. My complaint on the carbon commuter: for all that cash Bianchi couldn't build it with an adjustable dropout or eccentric BB? To me, even the styling is "meh." I think I would sooner spend 14k on Bianchi's Milano than this one.
Whoa, I need to go though, my local Gucci opens in a few minutes!
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ak-77
Posted Wed 7 Dec, 10:25 pm GMT Flag as inappropriate
They make a good point. If you buy your bike mainly as a fashion accessory, you might as well make it clear.
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ubercurmudgeon
Posted Wed 7 Dec, 11:08 pm GMT Flag as inappropriate
The fashion-sense of Bianchi with the engineering-excellence of Gucci. What could go wrong? Pity the helmet doesn't come with an actual (LED powered) halo.
