The Bicycle Leadership Conference is asking for input from riders to help it better understand the current needs of cyclists in the US.
The BLC is an annual gathering of top cycling industry executives held in Monterey, California just prior to the Sea Otter Classic. This year, it’s asking cyclists to complete a survey whose results will be presented for panel discussions at the conference.
The survey is co-authored by Bikes Belong research & statistics coordinator Kate Scheider and BLC director Ray Keener. The BLC says will help the industry understand the riding styles, buying habits and attitudes of cyclists today.
"We're excited to have some fresh and specific research about our core consumer," said Brad Edmondson, who heads the Demographics panel at the BLC conference. "That will add relevancy to our presentation and give BLC attendees some hard information to take home and apply to their businesses."
Two surveys are available — one general and one women-specific — and cycling media companies, including: Future Publishing (cyclingnews.com and BikeRadar.com), Rodale (bicycling.com) and Competitor Group (velonews.competitor.com) are all promoting the survey to their readers.
Scheider says she is especially interested in the women's survey. "Now that our industry is offering many women's products and organizing women-specific clinics and rides, we want to find out if we're hitting the target from the women who are buying and participating."
Survey information will only be available to BLC attendees at the event in April. For more information about the BLC, go to www.bicycleconference.org. To offer your opinion to the bike industry by completing the survey, follow this link: http://www.surveymonkey.com/s/BikeRadarBLC