Bike news round-up: British Cycling and Sky extend partnership until 2016
By John Whitney in Bath, UK | Wednesday, May 2, 2012 11.02am
From the latest product news to details of routes and events, our news round-up is a collection of short snippets of information in one handy article.
Today we bring you news on an extension to British Cycling and Sky's partnership, a major new contract for the award-winning Cyclepods bike storage firm, a UK distributor for K-EDGE products, the 'largest ever' team time trial and much more.
Routes, racing & rides
Four more years for British Cycling/Sky partnership
Sky’s partnership with British Cycling has been extended for a further four years, taking it through to the end of 2016. The governing body said the unique partnership has been instrumental in British cycling’s ‘phenomenal’ recent success and are delighted that it will continue. ‘From playground to podium’ has been the running theme and BC’s Chief Executive Ian Drake believes the new deal will continue to bring success at all levels of the sport.
In addition to the sponsorship of elite cycling with Team Sky, BC says the Sky Ride campaign has seen almost 700,000 more people riding bikes regularly and is on track to achieve their target of a million by 2013. Over 200,000 people in 2011 alone participated in one of 20 traffic-free city Sky Ride events, while many thousands have joined in with the smaller, weekly Sky Ride Local events.
Olympic champion Sir Chris Hoy said: “We’ve all seen the difference that Sky can make in cycling. Their work with British Cycling has got more people to understand and enjoy the sport we’re all passionate about. And the support for elite riders has helped the current team and will go on to support the next generation”.
'Largest ever' team trial set for Silverstone this summer
A 50 team, 9-up team time trial will be hosted by Bicester Millenium Cycling Club at Silverstone motorsport circuit on Friday 10 August. The club believe it’s the only amateur event of its kind in the UK and could be the largest TTT ever held. Teams will race across three laps (approximately 11 miles) of the circuit at one-minute intervals. Racing begins at 7pm.
Invitations are limited to British Cycling affiliated clubs, professional and semi-professional teams, MotoGP, Formula One and the Armed Forces, with 40 teams confirming interest so far. Each team will be assigned a pit lane garage for pre-race preparation, with road bikes permitted for racing only. All proceeds from the event will be distributed to charities local to the circuit and Help for Heroes. Email firstname.lastname@example.org to register your interest. www.bmcc2000.com
Scott sportive series begins this weekend
The countdown to the first event in the two-part Scott Great British Sportive series is almost over. The Longleg (113km/70km) takes place this Sunday (6 May) at The Albury Cricket Club, Albury Heath. Hot on its heels is The Arrow, a more testing 160km/115km ride beginning from Berrington Hall, Leominster on Sunday 17 June. www.gbsportive.co.uk
Product and team news
Bike storage firm nets major new contract
Award-winning bike storage firm Cyclepods has announced a partnership with street furniture specialists Bailey Streetscene to supply their range to the construction industry. The deal will see products, such as the flagship Spacepod rack, developed into future projects. They currently have installations at Sussex University, Rolls Royce a number of NHS hospitals.
Madison to distribute K-EDGE in UK
Madison has announced a deal with K-EDGE Cycling Solutions to be its exclusive UK distributor. The firm started prior to the 2008 Olympic Games with a single product, the Chain Catcher, which helped propel Kristin Armstrong to gold in the road race. With a patent on the design, the intervening years has seen the device permeate the peloton and was used by several teams at the 2011 Tour de France. They are also a manufacturer of GoPro mounts. www.madison.co.uk
BMW Cruise Bikes are Olympic bound
The fleet of BMW vehicles to be used at this summer’s Olympic Games has been revealed. The road race will be patrolled by a cavalcade of motors, from the BMW 320d Efficient Dynamics car (doctors, commissaires and neutral service) to the R1200 RT motorcycle (road closures, photographers). There’ll even be 400 of their Cruise Bikes, with one-off Olympic decals, used as operational support for water-based sports such as rowing.
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