Campagnolo has launched its first website devoted entirely to its clothing line, Campagnolo Cycling Apparel.
"Until now the clothing sector has been a dedicated section of the official Campagnolo website, just like the groupsets and wheels, but the time has now come for it to have its own identity," explains Silvia Stodulkova, Campagnolo's Community and Trade Marketing Manager. "In this way we wanted to point out the individuality of Campagnolo Cycling Apparel with a dedicated website, that would be more directed toward the world of fashion than that of cycle parts. Indeed, they are two completely different worlds that require very different means of communication."
The Campagnolo Cycling Apparel website contains the entire autumn-winter collection and has been designed so that the garment can be recognised at a glance, along with its recommended use, the technology used in its production and the colours and sizes available. Then, a simple click brings up photos of the front and rear of the garment, an enlargement and the colour variants, all in the form of real images.
Viewers can also browse the product section both by collection and by product type. In the latter an immediate comparison can be made between all the jackets in the Campagnolo Cycling Apparel collection, or between the pants, gloves, etc.
The Campagnolo Cycling Apparel website is then divided into another three sections: Tech Info, Store Finder and Downloads:
Tech Info - Fabrics and fabric treatments developed by the Campagnolo Cycling Apparel R&D department.
Store Finder - Easy process to find your nearest Campagnolo Cycling Apparel sales outlet.
Downloads - Where you can download the Campagnolo Cycling Apparel catalogues in pdf format and various Desktop wallpapers.
Check out the new website here.
© BikeRadar 2007