The German consumer-direct bicycle brand Canyon is poised to enter the US market in early 2017.
According to a press release issued by the company, Canyon has partnered with the private equity firm TSG Partners to fund its expansion into North America.
"The demand for Canyon bikes in the US is already very high. But we also want to deliver an exceptional Canyon customer experience, on par with the quality of our products. To successfully accomplish that, we have partnered with TSG. Together we look forward to introducing Canyon bikes in the US in 2017," said Canyon’s CEO and founder Roman Arnold.
To serve to US market, Canyon plans to set up a US version of its website as well as US service centers that will handle warranty and technical support. The bicycles will still be assembled and shipped directly from Canyon’s headquarters in Koblenz, Germany.
We’ll bring you more details as they become available.