CarbonSports custom-painted Lightweight wheels

But what price exclusivity?

CarbonSports' all-carbon Lightweight Standard wheels are among the finest road hoops we've ever sampled but their plain bare carbon fibre finish might be viewed as a bit too pedestrian by some. Those looking for a bit more style, though, can now opt for a custom finish direct from CarbonSports on any wheel in the lineup.

According to CarbonSports North America CEO David Bell, the procedure starts with the customer providing the company with a specific idea of what they'd like to see ... and that's about it. As long as the customer is comfortable with a bit of artistic interpretation, the finish is hand-applied and off you go.

Not surprisingly, adding custom paint will make the already hyper-expensive Lightweights more expensive and even harder to get. The quoted premium is an additional 10% of the retail cost and current wait time is on the order of six weeks.

Ah, the price of exclusivity.

James Huang

Technical Editor, US
James started as a roadie in 1990 with his high school team but switched to dirt in 1994 and has enjoyed both ever since. Anything that comes through his hands is bound to be taken apart, and those hands still sometimes smell like fork oil even though he retired from shop life in 2007. He prefers manual over automatic, fizzy over still, and the right way over the easy way.
  • Discipline: Mountain, road, cyclocross
  • Preferred Terrain: Up in the Colorado high-country where the singletrack is still single, the dirt is still brown, and the aspens are in full bloom. Also, those perfect stretches of pavement where the road snakes across the mountainside like an artist's paintbrush.
  • Beer of Choice: Mexican Coke
  • Location: Boulder, Colorado, USA
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