Cervélo launch éRide test ride programme

Test what the pros ride

Care to test ride the Cervélo R3 SL ridden by 2008 Tour de France champion Carlos Sastre?

Cervélo’s test ride programme, called éRide, returns for its second season, offering consumers the unique opportunity to test ride a TestTeam bike featuring the same components the pros ride. Sastre is part of the new Cervélo TestTeam, which includes Thor Hushovd, Milan-San Remo runner-up Heinrich Haussler, and Brit Roger Hammond.

Greg Oravetz, former US road and criterium national champion who raced on Greg LeMond's Coors Light team in the late 1980s, will be travelling with éRide, dispensing bike wisdom and advice. Some éRide locations will also feature special Cervélo Product Knowledge workshops. The programme will cross North America, making stops at Cervélo dealers and cycling events until the end of August.

Consumers will be able to choose the model of their choice for a test ride from the fleet available at each of the éRide locations. Among these is the Tour de France winning R3 SL, the double World and Olympic champion Cervélo P3, and the newly released Cervélo P4.

“We know from the first season of éRide that consumers love the opportunity to take a Cervélo out for a serious test ride, and we know that once they have ridden a Cervélo, chances are it will end up at the top of their wish list,” said Gerard Vroomen, Cervélo co-founder. “This year, by offering to ride a real Cervélo TestTeam bike, we make it even more interesting for customers to attend the éRide events.

"It also fits very well with the TestTeam’s goals of fan access and product development, as we learn a lot from interacting with our customers at éRide events."

For more information, visit www.cervelo.com/eRide.

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