Flamboyant French downhiller, four-cross racer and freerider Cedric Gracia is visiting the UK next week to show off his new range of Panaracer tyres.
The former world champion and Red Bull Rampage winner will start his promotional tour at Stif's showroom in Summerbridge, North Yorkshire from 10am to 1pm on Friday (28 May).
At all of the venues there'll be a chance to meet CG, get autographs, watch him in action and join him for short rides. At Stif and Whinlatter's Cyclewise centre you'll also be able to try out Panaracer-shod demo bikes. At Stif, these will be some of the latest models from Santa Cruz, sponsors of Gracia's CG Racing Brigade team.
There'll also be all kinds of giveaways and promotions, including half price deals on Gracia's new cross-country and all-mountain tyres.
Paul Caswell, Panaracer brand manager at UK distributors Zyro, said: "We're incredibly excited about the CG-Panaracer tie-up, as CG brings with him an amazing amount of technical knowledge. Despite his reputation as a wild man of the sport, he's incredibly bright and very good at conveying what he wants and needs from a tyre."