Portland, Oregon component makers Chris King have been supporting the local chapter of Komen for the Cure for seven years, and have teamed up with PDXCross.com to produce a calendar to raise awareness and funds.
The US$15 'Pretty and Strong' calendar features photography of the mighty women racers of the Northwest as seen through the lenses of the talented photographers of PDX Cross. Francesca Genovese-Finch was the designer.
"It was just a few months ago in a lunch meeting with the Oregon and SW Washington affiliate for Komen for the Cure that we learned of an interesting statistic related to rates of early detection of breast cancer in our region," Chris King spokesperson Chris DiStefano told BikeRadar.
"Joining me for that lunch was Diane Chalmers, our VP of operations, and Cristina Moore, development manager for the Komen affiliate. Cristina informed us that the demographic with the lowest rate of early detection was the one we knew included the women we saw at races every weekend. Seems that the distraction of 'being fit' keeps these women from regular check-ups.
"About that same time, the PDX Cross crew came to us with an idea for a breast cancer awareness calendar. Sometimes you just get hit over the head with a great opportunity and so we sat down with PDX Cross and looked at hundreds of their great photos to get started."
According to DiStefano, Chris King are selling the calendar through their website and PDX Cross will be selling them at Nationals in Bend, Oregon in December.