Clif Bar goes snack size
By James Huang, technical editor | Wednesday, May 28, 2008 6.00pm
Clif Bar now offers half-sized versions of its popular bars James Huang
Clif Bar energy bars are a virtual staple among the active crowd yet their fairly generous size (and energy-dense composition) is apparently just a bit too much for some.
The company will now offer roughly half-sized Clif Bar Mini bars in chocolate chip, chocolate brownie and crunchy peanut butter flavours for those with smaller appetites (UK consumers will unfortunately have to wait until October). We've been lucky enough to snack on these at various events in the past and have always found them a better fit in jersey pockets, anyway.
"Clif Bar Mini energy bars offer the great taste and nutrition that people have come to love and expect from Clif Bars, but in a portion size that delivers just the right amount of sustained energy for smaller tasks and adventures," said Clif Bar brand manager Carly Lutz.
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