Clif bar moves Australian distribution

Velo-Vita to assume Australian distribution

Industry rumours of Shimano Australia dropping distribution of Clif bar have rung true. Thankfully, fans of the American product won’t be left hungry, with Sydney based Velo-Vita announcing today that they are the new Australian sports distributor for the Clif bar, Shot Bloks and Shot gel products.

Clif bar is one of the most popular energy and endurance brands in the United States and Canada; making an official entrance into Australia just over a year ago. Despite their popularity in North America, Clif bar still remains relatively unknown locally.

Velo-Vita is Australia’s distributor for brands such as TIME, Deuter, Finish Line, Giordana and Serfas. Velo-Vita will continue with it’s distribution of New-Zealand based Em’s Power Cookies.

Availability of Clif bar, Shot Bloks and Shot gel to cycling, running and outdoor stores will begin in early August 2014.

Colin Levitch

Staff Writer, Australia
Originally from Denver, Colorado, Colin now resides in Sydney, Australia. Holding a media degree, Colin is focused on the adventure sport media world. Coming from a ski background, his former European pro father convinced him to try collegiate crit racing. Although his bright socks say full roadie, he enjoys the occasional mountain bike ride, too.
  • Discipline: Road, mountain
  • Preferred Terrain: Tarmac mountain climbs into snow-covered hills
  • Current Bikes: BMC TeamMachine SLR01, Trek Top Fuel 9
  • Dream Bike: Mosaic Cycles RT-1
  • Beer of Choice: New Belgium La Folie
  • Location: Sydney, Australia

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