Folding bicycle maker Dahon will provide free six-month memberships to Transportation Alternatives -- a New York City cycling advocacy group -- for the first 350 consumers who buy a Dahon folding bike in New York City between June 1 and October 31, 2009.
The first 350 consumers simply need to fill out a special card when they purchase a Dahon bike in order to receive their free membership. Dahon has more than 25 Manhattan retailers alone.
“Dahon was founded on the premise of green mobility more than 25 years ago, and we’ve never stopped pursuing that ideal,” said Joshua Hon, vice president of Dahon. “We hope to help create long-term supporters of T.A., and we are proud to help provide safer places for New Yorkers to ride bicycles.”
Transportation Alternatives is New York City’s leading advocacy group for cyclists, pedestrians and pubic transit. New members receive a NYC cycling map, discounts at local bike shops, a subscription to T.A.’s Reclaim magazine, US$10 off registration for the NYC Century Bike Tour, and more.
"I've been brainstorming on creative ways for Dahon to support T.A. for a long time now," Dahon's marketing director Steve Cuomo told BikeRadar. "I believe this format was first suggested by Ryan Nuckel at T.A., which does a great job standing up for cyclists' rights, helping to provide safe places to ride and parking spaces for bikes in the city.
"It's seems like a real win/win."
For more information, visit www.dahon.com.