Ellsworth goes pink for Breast Cancer Awareness Month

$50 donation for every special edition bike sold

Ellsworth is stepping up its Project Pink initiative to mark Breast Cancer Awareness Month. 

The US bike company is selling special edition pink bikes to raise funds for the Susan G Komen Breast Cancer Foundation and MarshaRivkinCenter for Ovarian Cancer Research.

Any of its ICT full-suspension models can be ordered in anodized pink with unique laser etching at no extra charge. Ellsworth will donate US$50 (£31) for each one sold.

This month only, each Project Pink bike will come with a free ‘Ellsworth Supports’ T-shirt, a pink WTB Rocket V Race saddle, a pair of ‘Save the TaTas’ socks from Sock Guy and a packet of Emergen-C Pink drink powder. 

James Huang

Technical Editor, US
James started as a roadie in 1990 with his high school team but switched to dirt in 1994 and has enjoyed both ever since. Anything that comes through his hands is bound to be taken apart, and those hands still sometimes smell like fork oil even though he retired from shop life in 2007. He prefers manual over automatic, fizzy over still, and the right way over the easy way.
  • Discipline: Mountain, road, cyclocross
  • Preferred Terrain: Up in the Colorado high-country where the singletrack is still single, the dirt is still brown, and the aspens are in full bloom. Also, those perfect stretches of pavement where the road snakes across the mountainside like an artist's paintbrush.
  • Beer of Choice: Mexican Coke
  • Location: Boulder, Colorado, USA

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