Exclusive look: Armstrong's Big Apple Madone

Mellow Johnny's is the name of Armstrong's Austin, Texas bike shop. (Scott Daubert/Trek Bicycle Corp.)
Spy photos of Trek-sponsored athlete Lance Armstrong's custom Big Apple Madone popped up on the world wide web the same time he was announcing his return to the pro peloton at Interbike.
Armstrong's 58cm Pro Fit Madone was finished by Trek's own senior graphic artist Chad Bailey in a street graffiti style fitting for Armstrong, who has a place overlooking Central Park where he rides regularly in New York City. The 2009 Shimano Dura-Ace gruppo was installed well before Armstrong's investment deal with Lehman Brothers Merchant Banking (LBMB) and SRAM was finalised.

Like the custom Trek Madone and Equinox bikes used by Armstrong in the final stages of the 2005 Tour de France, the Big Apple Madone reflects Armstrong's personality, including his famous quote after stunning everyone with his mountain victory in Sestriere in 1999: "how do you like them apples" on the underside of the down tube. His Mellow Johnny's bike shop name is included on the seat tube.

"The talent in the back room here at Trek rocks," said Trek's road brand manager Scott Daubert on Trek's "Up The Road" blog. "No, it's not for sale and no it will not be offered in Project One. It was built long before Lance announced his comeback so it has (Shimano Dura-Ace) instead of (SRAM) Red. We painted it up like this because Lance spends enough time in NYC to ride, so why not have a Big Apple themed bike?"
Those in the Austin, Texas area can check out the bike, now on display at Mellow Johnny's. Our bet is Armstrong is training on an Astana-issued Trek with SRAM Red these days.
User Comments
There are 7 comments on this post
Showing 1 - 7 of 7 comments
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maander
Posted Sat 4 Oct, 10:03 pm BST Flag as inappropriate
The headline read: "Exclusive look: Armstrong's Big Apple Madone".
Does this term "exclusive" mean that nobody else has had a look at it?
maander
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thomsonn
Posted Sun 5 Oct, 6:12 pm BST Flag as inappropriate
..."his famous quote after stunning everyone with his mountain victory in Sestriere in 1999: "how do you like them apples"..
you don't think perhaps he got THAT quote from the 1997 film "Good Will Hunting" ?
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dial51151
Posted Sun 5 Oct, 7:09 pm BST Flag as inappropriate
Hey! Where can i get one?
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DubDevil
Posted Mon 6 Oct, 1:32 pm BST Flag as inappropriate
Well I saw iit on here http://road.cc/content/463-trek-specials-belt-drive-crosser-prototype-gets-run-out-big-apple-madone over a week ago, and they say they got it from the Trek site.
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ras911
Posted Mon 6 Oct, 3:43 pm BST Flag as inappropriate
It is an old saying in the US aka "How about that" !
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fatgrimpeur
Posted Mon 6 Oct, 9:23 pm BST Flag as inappropriate
Ummm, corporate toss. That is one of the worst attempts at "urban design" I've ever seen, so safe, so dull. Bit like the bloke that rides it .
And i bet we'll all be able to own one in about, ooh let me see, July 2009- yours for around £6K.
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Felix-da-house-mouse
Posted Tue 13 Jan, 10:04 am GMT Flag as inappropriate
how can you say lance is "boring"???? you on drugs???
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