Felt have joined the growing ranks of bike manufacturers offering personalised paint jobs with the launch of their Custom Paint Program.
Available through their US website, customers can choose from two levels of customisation. The Advanced Option ($250) allows you to select paint finish (gloss/matt), frame and decal colour, while the Ultimate+ Option ($500) allows you to play about with a mix of frame and decal colour combinations, with added top tube text personalisation.
For the time being the scheme is limited to the company's flagship F1 road frameset but it'll soon be offered on the DA as well. For more information, visit Felt's US website.