The Inspired Bicycles clip that launched his career has now been watched nearly 27 million times on YouTube and he's now one of the best known names in mountain biking so it was only a matter of time before Scottish street trials star Danny MacAskill put his name to some signature products.
Here's the first we've come across – the Danny MacAskill Signature Model shoe from flat pedal grip masters FiveTen. Based on the company's existing Freerider, it has a beefed up toe box and heel counter, as requested by Danny himself.
"I really wanted my shoe to have the great feel and grip of the Freerider but wanted to improve the durability in areas that get the most wear from riding my trials bike, like the toes and heels," said MacAskill. "Plus, I wanted better protection and cushioning around the heel area as I tend to bruise my heels a lot riding street trials. I also wanted the shoes to be fairly stealthy with a bit of detail as I'm not a bright shoe kind of guy."
The Danny MacAskill Signature Model is part of FiveTen's 2012 shoe range and will be officially launched at this week's Eurobike show.