Fi'zi;k are to sell 50 limited edition saddles autographed by Giro d'Italia winner Ivan Basso and Vuelta a España champion Vincenzo Nibali to raise funds for charity.
It's hoped that each of the Antares perches, with braided carbon rails, will raise at least €200 (£170) for Insieme si può, which fights hunger, poverty and underdevelopment in Africa.
It's a charity close to the heart of Barbara Bigolin, owner of Fi'zi;k and their parent company Selle Royal. She hosted a charity evening at her home earlier this month where the two pro riders were put to work signing the saddles.
They'll have the charity's logo on their seats throughout the 2011 season to help raise awareness of its work. The limited edition saddles will be sold on Fi'zi;k's website next week.
From left: Barbara Bigolin (CEO of Selle Royal), Ivan Basso, Roberto Amadio, Massimo Losio (Selle Royal board member), Vincenzo Nibali, Daniele Giaffredo and Pier Giorgio Da Rold (Insieme si può)