Giro launches First Friday 50

Limited edition product runs sell through Facebook

This year Giro Sport Design is making small-batch runs of products and selling them via Facebook on the first Friday of each month. The first product, an "East Meets West" cycling cap, sold out the stock of 50 almost immediately last Friday.

The First Friday 50 program is available to anyone who likes Giro on Facebook.

“Giro has always been a design company,” said Giro design director Eli Atkins. “This is a chance for our designers to let some of their more creative ideas see the light of day. At the same time, it’s an opportunity to offer our Facebook fans a chance to get something truly special from us.”

With “East Meets West," Giro tips its cotton cap to cycling culture in New York City and San Francisco. The "East" side of the hat features the NYC skyline, while the "West" shows the Golden Gate Bridge.

Interested in getting in on the next First Friday 50? Go to GiroSportDesign on Facebook, click "like" and then check the First Friday 50 tab on February 1st to see what the next thing will be.

Giro's “east meets west” was the first friday friday design: giro's “east meets west” was the first friday friday design
Giro's “east meets west” was the first friday friday design: giro's “east meets west” was the first friday friday design

Ben Delaney

US Editor-in-Chief
Ben has been writing about bikes since 2000, covering everything from the Tour de France to Asian manufacturing to kids' bikes. The former editor-in-chief of VeloNews, he began racing in college while getting a journalism degree at the University of New Mexico. Based in the cycling-crazed city of Boulder, Colorado, with his wife and two kids, Ben enjoys riding most every day.
  • Discipline: Road (paved or otherwise), cyclocross and sometimes mountain. His tri-curious phase seems to have passed, thankfully
  • Preferred Terrain: Quiet mountain roads leading to places unknown
  • Current Bikes: Scott Foil Team, Trek Boone 5, Specialized S-Works Tarmac SL4, Marinoni fixed gear, Santa Cruz Roadster TT bike
  • Dream Bike: A BMC Teammachine SLR01 with disc brakes and clearance for 30mm tires (doesn't yet exist)
  • Beer of Choice: Saison Dupont
  • Location: Boulder, CO, USA

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