Helly Hansen to open concept store in Manchester

First shop of its kind in UK

Helly Hansen will open their first UK concept store at Manchester Arndale shopping centre on Tuesday (27 October).

The Norwegian company's base layers have long been a popular choice with cold weather cyclists, and in recent years they have sponsored mountain bikers including Canadian freerider Matt Hunter.

The new 250m² store will have its own weather station which will deliver live reports and video footage from locations around the world.

Helly Hansen are planning to build more stand-alone stores in the UK over the next few years as part of global expansion plans.

David Wiley, Helly Hansen UK's sales director, said: “By having our own store we can showcase the collection and the brand to its full potential."

Helly hansen freeze women's half-zip base layer:

This women's Freeze half-zip base layer is part of Helly Hansen's winter range

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