Cycling.tv will tonight [18th January], broadcast their first live shopping programme dedicated to cyclists.
The 52 minute broadcast - The Bike Basket - will premiere at 7pm, with products exclusively supplied from Evans Cycles. You'll be able to access the programme online at anytime after the Thursday premiere, and will be able to view and purchase products including bikes, accessories and clothing in a similar way to television shopping channels, catering to all the disciplines of cycling.
"This is another first for Cycling.tv'' said Managing Director Simon Brydon.
"This fantastic link up with Evans Cycles provides our viewers with yet more innovative cycle programming, demonstrating our commitment to offering cyclists the very best in racing, leisure and now shopping content."
We'll be tuned in tonight - will you be? Cycling.tvComment on this story here.