Michelob support World Bicycle Relief this holiday season

Armstrong’s personal sponsor offer 10 cents for every 12-pack sold

Michelob ULTRA beer, which is endorsed by seven time Tour de France winner Lance Armstrong, will support World Bicycle Relief this holiday season.

Today through 31 December, Michelob ULTRA will donate ten cents to World Bicycle Relief every time a consumer purchases a 12-, 18-, 20- or 24-pack, with a maximum donation of $25,000.

Michelob ULTRA will also donate ten cents for every new “like” the Michelob ULTRA Facebook page receives through the end of the year. “In the United States we often view cycling as a fitness or recreational activity, but in many parts of the world, bicycles can make a significant improvement in people’s lives as their primary means of transportation,” said Lance Armstrong via press release. “I’m thrilled to join Michelob ULTRA this holiday season to help raise awareness and funds in support of World Bicycle Relief.”

World Bicycle Relief is a 501(c)(3) organization that designs quality and sturdy bicycles for people living in sub Saharan Africa, helping them access education, health care and independence. "To millions of people in developing Africa, a quality, sturdy bicycle is the difference between getting to school, getting health care, making a living, or not," said F.K. Day, president of World Bicycle Relief. “It is a simple, yet powerful tool that can lift the most in need out of poverty.”

Since its inception in 2005 as a response to the tragic Indian Ocean tsunami, World Bicycle Relief has designed and distributed more than 91,000 bikes and trained over 750 field mechanics in Africa.

“We’re proud to support World Bicycle Relief’s mission of providing the independence and benefits of cycling to those in need,” said Ryan Moore, senior director for Michelob ULTRA. “There’s no better time of the year to come together to make a meaningful impact in the lives of those less fortunate.”

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