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Eurosport is adding three top Italian events to its portfolio of live races this season, while the B

Eurosport is adding three top Italian events to its portfolio of live races this season, while the B
PIC BY TDWSPORT.COM Eurosport has announced that it has acquired the rights to broadcast live all of the top races in Italy, including the opening Classic of the season, Milan-San Remo. The new broadcast deal also includes a first Eurosport showing for Tirreno-Adriatico, which takes place next week, as well as October's Tour of Lombardy. Up to now Eurosport has been unable to agree a broadcasting deal for any Italian races apart from the Giro d'Italia due to the elevated sums demanded for broadcast rights. The addition of Milan-San Remo and Lombardy to Eurosport's portfolio means that Eurosport will now be broadcasting all of the major Classics live this season. In total, Eurosport will broadcast over 200 hours of cycling (with more than 150 hours live), while Eurosport 2 - the new channel launched in early January - will transmit 40 hours. Cycling's growing popularity and status is also shown by the BBC's decision to include a message board dedicated to cycling on its relaunched Five Live website, that backs up the 24-hour news and sport radio station, BBC Radio Five Live. The board can be found at www.bbc.co.uk/fivelive Brett Spencer, interactive editor at BBC Radio Five Live said: "These new message boards truly reflect the diversity of Five Live's output. By co-producing them with BBC Sport we are fully utilising the experience of both teams and providing value for money for the listener."

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