A new website has been set up which offers big discounts on last season's Marin and Whyte bikes. Run by the brands' UK distributors, ATB Sales, Dealer Direct Premium Bikes includes a useful 'Bike Selector' to help people find a commuting or mountain bike that fits their budget, body and riding style.
Wilier road bikes and Mezzo folders are set to be added in due course, and with over £1,000 lopped off the price of some models, the site looks certain to be a success. Unlike some other online discount stores, if you find a bike you like on the site you can arrange for it to be delivered to your local bike shop, where it’ll be assembled and inspected.
Ross Patterson, ATB's sales and marketing director, said: "These are all official UK bikes, supplied through your local authorised dealer, complete with a full manufacturer’s warranty – guaranteeing complete peace of mind and the best possible deal."