Outerbike to expand demo experience in 2011

Western Spirit brings a public component to the domestic tradeshow season

Cyclists were treated to the unique experience of test riding the latest road and mountain bikes, before they hit stores, at Outerbike in Moab two weeks ago.

Next year, Western Spirit Cycling Tours will expand their outdoor demo weekend by offering shuttles, technique clinics and opening the event to dealers next October 5-9.

“It was just really fun riding and hanging out with the participants and the manufacturers,” said Ashley Korenblat, President of Western Spirit Cycling. “We want to help more people find the bike that is right for them.”

Outerbike hosted participants from more than 30 states across the US and four provinces in Canada. Cyclists rode mountain bikes on circuits at Moab’s new Bar M Trail system. Shuttles took riders to other trails from Lower Porcupine Singletrack to the famous Slickrock Trail. Those interested in testing road bikes were treated to a new bike path toward Canyonlands and Arches National Park.

Shuttled rides in one a mountain biking mecca made for an exceptional experience:
Shuttled rides in one a mountain biking mecca made for an exceptional experience:

Shuttled rides in one a mountain biking mecca made for an exceptional experience

According to Korenblat there is more in store for next year’s edition of Outerbike.

“Many of the folks came from all over the country, and they wanted to do some of Moab’s famous all day rides,” she said. “To accommodate them, we are going to offer guided rides next year that will include famous trails like the Whole Enchilada and new trails like Intrepid. Also, the men wanted to know why we were only offering women’s technique clinics and since we don’t want to be accused of discrimination, we are offering men’s clinics too next year.”

This year 37 cycling brands sent demo bikes and cycling equipment to be tested from September 30 to October 3. A handful of the bike manufactures that participated in the demo included Specialized, Trek, Cannondale, Marin, Kona, Santa Cruz, Turner, Yeti, Pivot, Ibis, Maverick and Rocky Mountain among others.

Besides demo rides on yet to be available 2011 bikes, 2010 attendees were treated to raffles for next year's gear:
Besides demo rides on yet to be available 2011 bikes, 2010 attendees were treated to raffles for next year's gear:

Besides demo rides on yet to be available 2011 bikes, 2010 attendees were treated to raffles for next year's gear

“Many of the dealers asked if we could open the weekend up to them too,” Korenblat said. “Dealers I spoke to this year at Interbike were interested in sending their staff to Outerbike where the riding is better and the hotels and meals are cheaper.”

The inaugural 2010 Outerbike was held two weekends after nation’s major industry trade show Interbike in Las Vegas.

“That was a double edged sword because most of the exhibitors did go home between the two events,” Korenblat said. “Our new dates for next year are a few weeks after the recently re-instated Vegas dates. The bike industry’s needs are changing in many ways. What we know for sure is that consumers want to ride the bikes and that Moab in October is a great place to do that.”

Related Articles

Back to top