Rapha open first permanent shop, in San Francisco
By BikeRadar | Wednesday, July 27, 2011 10.20am
Cycle clothing company Rapha have set up their first permanent shop, in San Francisco. It'll operate year-round, in contrast to their previous pop-up stores in London, New York, Mallorca and Tokyo, which only opened for three months.
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The San Francisco Cycle Club, in the city's Marina District, started off as a pop-up and was due to close on 31 July. However, it's been given a reprieve and will now serve as the first long-term retail outlet for the London-based company.
Located in 2198 Filbert Street, Filmore, it'll open seven days a week from 7am, or earlier if live racing is on TV. As with Rapha's other outlets, it's designed to be a destination for cycling enthusiasts, with a shop, cafe and gallery. Unique products will be available, there'll be live screenings of major races and photography exhibitions, and the store will act as the meeting point for weekly group rides.
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