With one excpetion, none of the riders is wearing a helmet. I'm not sure if I'd buy anything from a company with such a flagrant disregard for personal safety.

(Grumpy old pedant)

does that effect the quality of the products then ?

haha, both good points, it would certainly affect (effect?) the models though should they crunch themselves in the swede....

to be fair, the only picture of someone wearing a helmet is lasso strolling bow legged up the street... interesting....

It's all part of the marketing ploy i suspect....

it looks the same as all their other stuff.

and the models look as cheesy as ever - well done Rapha.

i'm sure the prices will be reasonable for us post-credit crunch moderate spenders

is that posh spice in the first pic..?

looks like Rapha are finally disappearing up their own ar5eholes.....

having said that - well done for not wearing lids - not everyone here is a 'helmet nazi'......

in typical bloke style, i hadn't even noticed the helmet on the chick.

the guy in pink is trying far too hard. he's an example of an entirely different kind of helmet...

WELL I SAY....

when you've got a big wooden corner unit filled with finest crystal tupper ware, and some big stupid deep section edge wheels on the 'commuters bike', the curtains tied back with the finest hemp rope money can buy and a tiled floor to do your servicing on...,

you KNOW you need a £3000 cycling suit to 'COMPLETE THE LOOK'....

helmet of a different kind entirely...

the more you look at the pictures the more you laugh out loud very very hard...

remember the off the peg version of this suit is "a lot more affordable – £400 "... hmmmm i think not, unless you are the euro millionaires of last weekend gone...

good day, and i doth my rapha cap, i mean my farm yackers cap in your general direction.

Bloke in pink - absurd! Shoot the stylist.

Bloke working on his Parlee. If you hadn't spent so much on clothes you could have afforded a workstand.

I do think it's hilarious that people get in such a lather over Rapha, most of whom have probably never worn any.

The truth is that some of it does look daft but most looks very good indeed, most importantly it's very comfortable and exceptionally well made.

And yes I've tried many other brands including Assos which IMO is nowhere near as good as rapha.

There's nothing wrong with wanting to wear clothing that you think looks good, we all do it all the time.

If you dont think it's worth the money don't buy it.

"If you dont think it's worth the money don't buy it"

thanks for the tip.....

Oh dear, how very very awful.

It's a tad bit sad that the first thing you think of when looking at the photos is 'Oh, their not wearing a helmet.' Get a life, look after your own noggin', if someone wants to add risk to their riding, then who cares, it's not your problem and o be honest, normal people couldn't give a monkeys.

They're probably not wearing helmets because the kit they are selling is of a retro styling, so naturally they wouldn't be wearing a helmet, like in the old days. You have to admit it does look smarter for this kind of marketing and photography (I always wear a helmet) that they are not wearing helmets.

Also, Rapha are trying to sell THEIR clothing, not another brands helmets. Although the team are sponsered by Giro, they try and avoid showing any other equipment made by other companies, like every company does (look at the Assos ads in magazines, they have completely covered any other brand names on the bikes that the models are using and try to switch between the 3 main shifters.). On TV ads they do it aswell, like washing powder adverts calling other brands 'brand x'.

All in all, the kit to me looks like nothing special, made from old-hat materials, and wierd colours, yellow and grey...nice. The caps are cool though and the team kit is the bomb.

Blimey, it's easier than mackerel fishing to reel some of you in.

They need to produce some form of butt-plug to prevent the rest of us disappearing up our own a55holes as they clearly have.

the more i look, the more i giggle. the guy with the "big stupid deep section edge wheels on the 'commuters bike'", is probably calling his personal mechanic to gain advice on saddle height before his trip to the harrods deli.

i must say though, i do rather like his riding gloves...

"i must say though, i do rather like his riding gloves..."

ironically, they don't appear to be rapha gloves....

Personally, there's nothing I like more than winging it off home after doing a whole load of private sector nothing for a whole load of dosh, swathed head to foot in more lovely Rapha gear than you could shake a shitty stick at, where my servant - a lame, one-eyed ex-miner from The North who lodges in my stables and gets paid way under minimum wage and is lucky to escape with two beatings a week - cleans every chain link, sprocket tooth and spoke with his tongue (forgot to mention, he's also thalidomide, poor wretch) before handwashing (well, with his sort of hands) all the merino. Tippety top!

Oh, and softlad, they are Rapha gloves.

I'm happy to be corrected - but I can't see them on the website anywhere...??

What a load of old Lather! If you look closely, there is some nice gear here and on the Rapha site. But, as the man said, if you don't like it, or your social conscience won't allow you to wear it, don't buy it. Also it is not compulsory to wear a lid - not yet!

there are loads of helmets in the pictures above...

i don't normally bother with posting on 'sensitive' issues, as often it's a waste of time. however, i personally think that if a company makes clothing they believe is good looking and street cool, then to not have the models wearing helmets could be perceived as that company not deeming helmets to be cool. one could speculate this sends a poor message to riders and younger cyclists.

"But, as the man said, if you don't like it, or your social conscience won't allow you to wear it, don't buy it."

as the man said; "thanks for the tip".

"Oh, and softlad, they are Rapha gloves."

i've gone off them then.

their is a word for people that wear Rapha, it begins with an F...lol.... I think the pictures say it all, no lid, Iphone, fixy and a stupid beard... i over take them regularly....and lol hard at them.....

you lot are nuts! Its nice roady kit get over it (apart from the pink obviously)! I've read better comments on the daily mail!

@softlad - Apologies for delay in replying; they're last year's town gloves.

@jenine - Good that you still find someone to laugh at; laughing is very good therapy.

@cycledad2 - Yes, I've never got the pink thing either.

Hey Jenine, perhaps you should check your grammar before entering a forum and sounding off. It's 'there' not 'their'. How embarrassing!

Posted this on a similar link:

Why do people slag off nice (although fairly pricey) cycling clothing, but happily spend several k on a bike or several hundred pounds on a new widget? I have three Rapha tops and a pair of their socks - all bought in the sales and all excellent quality. I would pay the full price if I could afford it as the most important component for cycling is the rider - me. I may be old, overweight and unfit - but I want to be as comfortable as possble when I do go cycling. Rapha kit is excellent and I only wish I could buy more . . . . lots more.